What does fashion to you, Pia?
It´s my passion. I love "black designers", who create clothes that supplement a raw style combined with a feminine touch.
How do you collect the designers to your store?
The designers have been chosen with the same passion as reflected in the décor: black, dark nuances and sharp silhouettes. The design is in focus, not a brand. I actually like to work with a small designers with a mind set of niche.
All clothes have been hand-picked.
What is special about the collections that you present at your store?
I really believe that clothes that I sell to people, they have a unique story to tell.